by James M. Wall
While awaiting the final congressional vote that will confirm that President Obama has defeated the Zionist juggernaut which spent millions to block the Iran Nuclear deal, we must pause to consider a major moment in entertainment television.
The entertainment news has to do with the CBS network arrival of Stephen Colbert, who last week succeeded David Letterman as host of The Late Show (11:30 EST).
Even there, alas, the Zionist juggernaut lurks. You will have to look closely to see it, but there was a fly in the ointment of the otherwise successful launch of the next chapter of Colbert’s career.
Supporters of the BDS movement were quick to identify the fly.
Pretending to hate having to allow Corporate America to interrupt his non-stop comedic attacks on the establishment, Colbert snuck in an ad promoting a dip delicacy called Sabra hummus.
Not content with stealing Palestinian land and locking up its people behind a misnamed “security wall”, Israelis have created Sabra hummus, a name that insults Arabs everywhere by linking “Sabra”, a name for native-born Israeli Jews, with “hummus”, a popular Arab dish that is a combination of chickpeas and tahini.
Plain and simple, hummus is an Arab dish, as this hummus website explains:
“The simple fact is that hummus is an authentic member of the Arab kitchen, and has been so for at least the past few generations – and maybe long before that.
“It’s also pretty clear that hummus first became popular in Israel in cities where there’s a large Palestinian population, such as Haifa, Jerusalem and Acre (Akko).”
When Colbert launched his new network show with an ad for Sabra hummus, it prompted even the New York Times to report:
“A comedic product placement for Sabra hummus near the start of Stephen Colbert’s first episode as host of “The Late Show” on Tuesday night earned him praise from marketing experts, but catcalls from supporters of a movement to boycott Israeli-owned companies.
“In a segment that simultaneously mocked paid endorsements and was one, Mr. Colbert explained to viewers that he had made a deal with a demonic amulet, which gave him the chance to host the show but required “certain regrettable compromises,” like endorsing Sabra-brand hummus” (emphasis added).
The Times, ever sensitive to its Liberal Zionist readers and advertisers, acknowledged that “While most of Mr. Colbert’s viewers were quite likely unaware of any political implications of the tongue-in-cheek endorsement, fans who support a Palestinian-led campaign to pressure Israel through boycotts, divestment and sanctions, or BDS, were dismayed by the gag.”
Sabra hummus is produced in the United States, but it drew a call for boycott from BDS backers because it is produced in a joint venture between the American corporate giant PepsiCo and the Strauss Group, an “Israeli food company that has provided financial support to the Israel Defense Forces’ elite Golani Brigade”.
In a piece written by Ron Friedman five years ago (December 14, 2010), the Jerusalem Post offered this earlier background on the BDS versus Strauss struggle:
“The Strauss Group, one of the country’s foremost food and beverage companies, has returned its website banner in support of the IDF after it was removed following pressure and boycott threats in the US.
Three weeks ago the Post reported that the BDS (Boycott, Divestment and Sanctions) movement in Philadelphia had initiated a campaign against Sabra and Tribe humous, produced by Strauss under its American logo, the Sabra Dipping Company, purportedly in protest of the company’s public support for the IDF. (note: “hummus” is the Arabic spelling; “humous” is preferred by the Post.)
The Post added that “BDS activists held demonstrations in supermarkets and called on them to stop selling Strauss’s products.”
To further explain the corporate squirming of Strauss, the 2010 Post story continued, “Until recently, the Petah Tikva-based Strauss Group affirmed its support for the IDF on its website under the banner of ‘Corporate Responsibility,’ with a statement that read:
‘Our connection with soldiers goes as far back as the country, and even further. We see a mission and need to continue to provide our soldiers with support, to enhance their quality of life and service conditions, and to sweeten their special moments. We have adopted the Golani reconnaissance platoon for over 30 years and provide them with an ongoing variety of food products for their training or missions, and provide personal care packages for each soldier that completes the path.”
“The Strauss Group dropped the statement from its website when the boycott campaign was launched, but has recently posted a new section with altered text.
“It now reads: “As part of its donations program, the Sales Division of Strauss Israel has made a contribution to the men and women who serve in the Golani Brigade.
“The funds are designated for welfare, cultural and educational activities, such as pocket money for underprivileged soldiers, sports and recreational equipment, care packages, and books and games for the soldiers’ club.”
The struggle over Sabra hummus, parallels a successful BDS campaign to call attention to the presence of a Sodastream plant in the West Bank which led to the plant’s move to Israel. The Guardian reported on September 2.
“For the BDS movement, SodaStream’s pullout from the West Bank was part of a domino effect that would see more companies sever interests to spare their bottom line.’This is a clear-cut BDS victory against an odiously complicit Israeli company,’ said Omar Barghouti, a co-founder of the movement.
“He said it would continue to target SodaStream because its new factory is located in an area where Israel has in the past proposed to resettle Bedouin Arabs. The company employs more than 300 Bedouins.
“SodaStream made headlines in 2014 when the actor Scarlett Johansson parted ways with the international charity Oxfam because of a dispute over her work as brand ambassador for the Tel Aviv-based company.”
An inference could be drawn, or perhaps it would be unfair to point out, but the fact of the matter remains, that this same Scarlett Johansson was a featured guest on Stephen Colbert’s second The Late Show program last week.
Nothing was said between them that suggested either Sodastream or Palestine. But Johansson on the program one night after the ad for Sabra hummus?
We will be watching Stephen Colbert to see where his comedy takes him next.
The picture of Stephen Colbert is from his first program on CBS. The picture of Scarlett Johansson is from the Guardian. It was taken by Rex Rex/REX.